Keirsey Research Survey Conducted March 15-19, 2010

Internet News Sites: Who Do You Trust?

According to a recent CNN report, more Americans get their news from the Internet than from newspapers or radio. Keirsey Research finds out who they trust.

When it comes to Internet news sites, who do you trust? When it comes to Internet shopping sites, who do you trust? Keirsey Research recently sampled more than 1000 people who had completed the Keirsey Temperament Sorter-II at in a survey to find out which popular web retail sites are trusted, and which aren't. We were especially interested to find out whether one's temperament plays a part in which sources are deemed trustworthy, as well as the differences between the genders, whether or not one has completed a college degree, and different levels of household income.

During the week of March 15-19, we asked our sample population to rate 11 of the most popular web news sites (based on traffic statistics supplied by on a 1 to 5 scale ranging from "Highly Trust" to "Highly Distrust". We devised a Keirsey Research scoring system, KR Trust Score, that considers both the overall trust level in the site (percentage of total respondents that scored either "Highly trust" or "Trust") and the ratio of this number vs the percentage of respondents who scored the site as either "Distrust" or "Highly Distrust". The top scores were earned by those sites sites that were not only trusted by a high percentage of the population, but also distrusted by a relatively small percentage of people. The lowest scoring sites had a much smaller trust percentage, and in the lowest scoring cases, were distrusted by more people than the number that trusted them. The scores are relative to each other – the top rated site received a score of 406 by US Adults, the lowest scored 11, so the top site is approximately 37 times more trusted by Amercians than the bottom rated site!

The 11 sites rated included the following:

Before we jump to the results, rate these sites yourself, and see how you compare to Amercian adults, and to women, men, college graduates, and the four Keirsey Temperaments.

Click Here to see the Results of this Survey

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