Keirsey Research has been conducting online research since 1999 to further the science of Keirsey Temperament Theory by studying the relationship between temperament and peoples’ preferences with regard to consumer products, political opinion, career choice, and family and social issues, among other topics.

Online Surveys

In conducting online studies, Keirsey Research developed the InFlow survey methodology, utilizing the high volume of KTS-II participants in collecting new research data. Today, Keirsey Research regularly surveys more than 10,000 participants per week on topics of interest as diverse as upcoming election preferences (correctly predicting the presidential elections of 2000, 2004, and 2008), adoption of new technologies, college major and career choices, preferences in consumer product brands, and trust levels of everything from internet news sources to online shopping sites.